Author: shubhamchopra562

A positive attitude can really make dream come true - it did for me.

Human Resource Management

Human resource management (HRM) is an essential part of every organisation as its limits are not only up to hiring and firing of staff but also includes planning, organizing, directing and controlling. These four major functions are the core of #HRM in which planning includes understanding the current figure of employees in organization and planning for the new workforce with specific qualifications and skills. Moreover, allotment of the task according to the competent staff is considered as organizing. Directing refers to provide direction to employees towards the organization goal. Verifying performance and rewarding it comes under controlling. Because of the various functions, the streams are further divided in HRM. Some of the titles under HRM are HR generalist, HR manager, HR director, chief HR officer (CHRO). (UpstartHR, n.d.)

HR generalist is the position that I will be heading to, as HR generalist is the person who primarily handles day-to-day operations (tasks) and administration work of the human resource department of the company. Plenty of reasons to go for HR generalist are that I already have good #communication and organizational skills. Competence in #leadership is one of the thing that I feel make me a good candidate for the position. Being very optimistic, maintaining harmony in the organization would not be a big deal for me as it is one of the prime duties of HR. Honestly, HR department is one of the major parts of the organization and that is the reason the HR will never go out of the fashion. In other words it is a job with stability. To sum up, HR generalist is the desired job position which provides handsome salary, job stability, job satisfaction and the interaction with new people every day is plus. (thebalancecareers, 2019).

Preparation

Human resource management is the career path for which I have been preparing myself from last four years. From the very first knowledge of the human resource course given to me in my secondary education, learning it has become more and more interesting to me. Managing people in an organization or company has fascinated me so much that I’ve begun to think this as my career goal. There are other reasons to work in human resources, it has a great opportunity for professional growth and career advancement and plus that I have required skills make me more confident about my career choice. After graduation I am totally set to pursue my goal, as I have already prepared myself for it from my first 2 semesters of business program in #Lambton College and the part-time customer service job in #BPO in Toronto for almost a year now.

Experience

Job as customer service representative was actually one of the first step I have taken to get not only the professional exposure but to grab some experience in customer service field which is definitely something going to help set my foot in HR careers. HR is the department who recruits almost each and every individual in top section of hierarchy as well and experience of good interaction with customers will make it easier for me to distinguish within the competent candidates.

Further Planning

I am planning ahead to pursue a post-degree certification in Human Resource Management which is further going to assist me in acquiring the skills I am lacking from. The advantage of adding this certification into my academic profile is that it will help me build my resume stronger or in other words it will open the several employment doors for the desired success.

Tanishq

Tanishq (Tanishq Textiles) is a luxury #fashion brand specializes in ready-to-wear clothing, lifestyle accessories, and fragrances. This house of haute #couture clothing has its outlets in Toronto Downtown and an online shopping portal- www.TanishqTextile.com. Brand recognizes young professional men as their primary target market, specifically from the age of 20-35. Tanishq has a vast number of premium quality suits with daily wear accessories like- luxury watches, ties and leather belts. Tanishq has their secondary target market of working women from the age of 20-35 and provides them with chic range of blazers, skirts, blouses. The brand also has its own fragrance line.

Social Media Platforms

While marketing on social media platforms it is important to reflect on what platform a brand is considering to attract customers. Tanishq has chosen Instagram, Facebook, and twitter, wisely from the vast array of social media platforms. These three platforms have not only been chosen as they have bulk of audience on it but because of some special features available on each of these social media platforms. #Instagram is well known application, the use of hash tag has made it more famous, and this will help the target audience to scrutinize their searches on the brand, as Tanishq will be regular with the hash tags while approaching customers on Instagram. Undoubtedly, #Facebook is still the widely used platform, and Tanishq will take advantage of the diversity that it provides and Facebook insights will lead to quickest results as how customers has reacted. Uplift SEO (Search Engine Optimization) for the business is another perk of Facebook. #Twitter is one of those platforms on which almost every celebrity has an account, which will be beneficial if Tanishq wants to go for influencer marketing. Delivering customer service on Twitter is not only easy but quick as well. Responding to recommendations, replying to complaints can be easily tackled on Twitter.

Campaign Objectives with Editorial Calendar

Objectives of campaign are primarily going to make customers aware of the luxury clothing brand and the range that it offers. Like any other business, this fashion house is also focused on  maximize sales and increase their market share at the same time. To accomplish the goal brand has already come up with its editorial calendar which announces that Tanishq is going to start month of august by providing 15% off on the total purchase on the long weekend (the occasion of #Civic Day) which will be posted on all the social media platforms, twice a week before the discount. Furthermore, it has set to give away coupons in the end of second week on all platforms, which contains buy 1 and get 50% off on the men and women wrist watches. In the mid of august, and on the arrival of third week- Tanishq has planned to launch its new #fragrance line called as “Tanishq Prime” and will be published on all the social websites chosen, thrice on Facebook and Instagram and twice on Twitter, this week. In the final week, #clearance of summer collection with 40% off on the entire store will be notified to customers on all the platforms twice this week.

Tools

Tanishq is planning to rely on #Hootsuite and #Google analytics to track the progress of campaign. Hootsuite is a social media management tool to manage social networking platforms in one go. The major benefit of Hootsuite is that post can be scheduled to be published at regular intervals on some future time or date. Hootsuite is time and cost efficient tool and provides business a trial for 30 days and then $29/mo. Close watch on audience engagement and metrics (likes on posts and followers) is the key benefit which further helps to measures results in pretty easy way (Hootsuite, 2019). Google Analytics is a free service that analyzes the web traffic on the website as it measures the #bounce rate (the rate in which visitor turn the website off after visiting one page) and the #conversion rate (the rate which converts the visitor to buyer). Google analytics provides the clear picture and results of the viewers and visitors on social media posts and company’s website respectively (Google, 2019).

User Generated Content

UGC (User Generated Content) is any content like images, video, blogs that has been published by consumer. For illustration- a customer has uploaded his/her #Fila shoes on social media platform just to flaunt, but now it’s a content generated by user,  which indirectly leads to the promotion of product from user rather than brand. It is quite powerful as it places the customer in center of attraction. Basically it is the powerful technique to lure more potential customers by compelling existing customers to post company’s products on their personal social media platforms. UGC surely increases the trust and the authenticity of the brand. It works like “word of mouth” when users promote product to their acquaintances. Tanishq is absolutely going to take advantage of UGC, as brand is going to distribute “Refer-To-Friend” coupon for the month of august, to the new customers on website. When customers places their first order they will receive a 10 digit code and after posting the code on any social media platform with the brand’s website link, customer will get 15% off on next online purchase. This will further help Tanishq to increase their customer base and will ultimately lead to maximized sales as well as broader market share. 

Social Media

Social Media

Social media generally refers to applications and websites that are created in order to connect people worldwide. In other words, it can be surely described as a passage of communication between two parties. Various platforms such as Facebook, Instagram, Twitter, and YouTube are part of the social media world, which allow you to create a profile, add feeds including images, videos, texts. The new era of social media does allow personalization of the post’s privacy and even the websites’ attributes as well.

The leading benefit of social media is the “support of ideas”, which surely raise the confidence of an individual as soon as they get to know that they are not the only ones to think this way. The other considerable advantage is the advertisement done on these platforms to lure customers, as companies spend most of their advertising expense on these websites and in result they get the fortune.

Social media influencers are actually flourishing the marketing process for thousands of companies globally. Social media influencers are the ones who somewhere influence an individual to make purchase regarding any of the product. An influencer can be a person that is being highly followed on the social media platforms.

I absolutely use social media like Facebook, Instagram, and Youtube and do follow some of the influencers described as below

Vidya VOX

Vidya Vox is an Indian-American singer and Youtuber born in September 1990. Her immigration from India to America was one of the factors, which persuaded Vidya to come in this profession and majorly emerging Indian classics and western music has become the most loved things by her fans. Mashups, song covers has made her social media handles flooded by followers and subscribers. (Vidyavox, 2019)

She pretty much has 5.4 million subscribers on Youtube and 909k followers on Instagram, she frequently uses her social media platforms to upload videos from her concerts and playback singing too. As an influencer marketer, she continuously uploads a variety of posts on social media promoting the brands she is associated with, like branded beauty treatments, clothes, and devices and almost earn $25,000 every weak. (Quora,2019)

Superwoman

Lilly Singh (Superwoman) is well famous Canadian Youtuber and comedian born in Toronto, ON. Parents from India has made her very connected and attached to the Indian cinema industry and that was the only start for this famous personality. She has begun her career from the Bollywood industry as a dancer. Recently, she has got the silver button from youtube after 10 million subscribers on her channel and become the sensation. Later on, she was awarded the highest earning female youtube artist by Forbes in 2017.  (IMDb, 2019)

She has 8.8 Million followers on Instagram and 14 million subscribers on Youtube. Moreover, she has separate vlog page as “Superwomanvlogs” with 2.8 Million subscribers where she has extensively uploaded her opinions regarding movies, not only this, the star has been solving the fan queries on live video chats as well. She has been paid in fortunes to be ambassadors of some of the popular brands and organizations like UNICEF and is never behind to flaunt her stylish outfits, gadgets and eating hobbies too. Lilly has the whooping net worth of $14 million majorly earned from social media platforms like Youtube. (Naibuzz, 2019)